Buy Life Insurance Online:
No Pressure. No Hassle

AIG Direct's DIY online option lets you price and purchase life insurance products 24/7 from the convenience of your home.
Simpler
Simpler
More convenient
More
convenient
Straightforward
Straight
forward

AIG Direct's do-it-yourself (DIY), online life insurance puts customers in control of evaluating their life insurance options and easily purchasing the life insurance coverage they need.

That's right: Buying life insurance online has never been easier.

For more than 25 years, AIG Direct has assisted thousands of families in securing quality life insurance coverage through a direct-to-consumer approach, and now you can receive the same quality coverage while purchasing life insurance from the comfort of your home. It's simple and convenient. AIG Direct has been a leader in making it significantly easier to apply for and buy life insurance, giving our customers access to online quotes, applications, e-policy delivery, and even voice signatures.

Why Buy Life Insurance Online?

  • Simple
  • Convenient
  • Fast
  • 24/7
  • No Pressure
  • No Hassle

And those who want some help? That’s fine, too. Our Life Insurance agents are licensed professionals who are available at 800-294-4544 to answer any questions you may have and can assist with building a customized life insurance policy over the phone. Customers can expect a personalized and reliable experience.

Protecting Your Family with Life Insurance

AIG Direct provides our customers wide-ranging solutions to potential issues that affect every family at some point: funeral expenses, medical bills, rent or mortgage protection for survivors, sustainability challenges for business owners, funding a child's future education, paying off outstanding debt … and many more.*

*The use of Death Benefits is unrestricted.

We believe life insurance brings our customers peace of mind, allowing them to financially protect their loved ones.

Here's a brief introduction to our key DIY online life insurance products.

Term Life Insurance

Term Life is straightforward, easy to understand, and widely held. There are good reasons why that’s the case.

  • Term Life is flexible and can likely fit each applicant's specific requirements.
  • Policyholders choose a set period of time (usually 10 to 30 years).
  • Many policies can subsequently be converted to permanent insurance.*
  • It is affordable, with fixed monthly rates.
  • Term Life pays the policy's full-face amount to beneficiaries (but it doesn't accrue cash value, as do some other life products).*
  • Term Life Insurance offers level term rates - the payment amount remains flat throughout the policy.
  • Renewable and Convertible options are available.*

Visit the Term Life Insurance DIY page

*Details will be contained in your policy

Guaranteed Issue Whole Life Insurance

Guaranteed Issue Whole Life is a senior life insurance option designed for people between 50 to 80 years of age. It helps their surviving loved ones cope by providing final expense insurance benefits such as medical bills, credit card debt, or funeral costs.

  • Qualification is automatic — no medical exams or health questions are required.
  • Lifetime coverage.
  • Policies effective within 48 hours.
  • Policy coverages range from $5,000 to $25,000.
  • Premiums are level and are guaranteed not to increase during the life of the policy.

Visit the Guaranteed Issue Whole Life Insurance DIY page

Your DIY experience at AIG Direct also provides access to valuable product resources with extensive resources devoted to each product.

Get Started Today

For life insurance coverage, it doesn't get any easier than AIG Direct’s online DIY purchasing options.

Our DIY pages provide clear, simple descriptions — and explanations of the benefits — for each product. Whether customers are looking to learn more about Term Life or Guaranteed Issue Whole Life, they can easily obtain the information they need and get a customized quote.

The process begins with a few simple demographic questions before consumers are on their way through an evaluation experience that should take 30 to 45 minutes — and which they can start and stop to fit their schedules.

Thousands of people have bought life insurance from AIG Direct. They have experienced the advantages of securing life insurance online and on the phone, with help from our outstanding life insurance professionals. Reviews consistently show high satisfaction among our customers.

Learn more about AIG Direct and see for yourself. Remember: it's simple, convenient, and straightforward.